Topics

Keynotes, Seminars and Workshops

All of William's keynotes, seminars and workshops are designed to drive long lasting value for your business. His keynotes and professional development solutions are inspiring, unique and steadfastly focused on results. William uses his highly energetic and enthusiastic style to pump adrenaline into your meeting or conference. Here are some of his most popular speaking topics:

1-2-3 Success!

Three Steps to a Winning Personal Brand

William speaking at Microsoft (12 MB QuickTime)

Personal branding is one of today's hottest career strategy topics and an essential tool for thriving in today's work environment. In this presentation or seminar, William takes you through the proven, three-step personal branding process so that you can learn the secrets of building and communicating your winning personal brand. This inspiring presentation is ideal for customer-facing employees. It enables them to increase their confidence and use their innate strengths to build strong and enduring client relationships. It is also relevant to consultants, coaches and small business owners who must build their brands so that they can stand out from the competition and greatly expand their success.

The Human Connection

Making the Most of Your People
This presentation looks at the members of your brand community to see how they drive value for your business. William shares with you how you can leverage your human brand assets - employees, executives, partners, customers and shareholders - to fortify your brand. The presentation emphasizes the role your employees play in building the corporate brand through their efforts with internal and external customers. Employees who understand your brand are more engaged and motivated and they deliver on-brand work every day.

Executive Branding

How Leaders Augment Corporate Brand Value
In this day of celebrity brands and branded cities, it is not only becoming common, it is becoming essential, for senior executives to build and communicate their personal brands to expand both individual and corporate success. In this presentation, William illustrates how executives can make indelible marks on the organizations they lead while increasing corporate brand value inside and outside the organization. Leaders who align their values with the organization and capitalize on their strengths increase their fulfillment while driving greater value for the business.

IQ + EQ + RQ = Success!

The Formula for Advancing in Your Career
Although each of us was born with an IQ which stays relatively the same throughout life, Emotional Intelligence, or EQ, can be improved by working on the five EQ competencies. Using EQ skills enables professionals to improve performance, motivate those around them and have better relationships with customers. Our RQ - reputation quotient - allows us to stand out and excel in the work environment by capitalizing on our individual strengths. This presentation or workshop provides participants with the tools necessary to increase their EQ. It also provides the fundamentals of personal branding so that participants can work on building a reputation among theirs peers, customers and managers.

Speak Out

Turning Presentations into Performances
Presentation skills are crucial to career or business success, both in terms of presenting your company in the best possible light, and also in terms of developing your own professional image. During this workshop, William shares with you the ten steps for turning a presentation into a performance. You will learn tricks and techniques that you can use to refine your personal communications style and build your confidence.

Top 10 reasons to hire William Arruda

1. You will be exposed to some of the newest concepts in the world of branding.
2. He will ensure that you have what you need to turn his ideas into action.
3. You will learn and grow while being entertained.
4. He won't be happy unless you are ecstatic.
5. You will benefit from his 20 years of international branding experience.
6. He is the guru of personal branding.
7. His personal brand attributes are: Enthusiastic, Inspiring, Entertaining, Confident, Global and Insightful (as indicated on feedback forms from participants)
8. Many of the world's strongest brands have hired him (IBM, Microsoft, Ogilvy, etc.).
9. His past clients keep asking him back. Read what clients and participants have to say.
10. He is so confident that you will be pleased, he will give you a money back guarantee.

Book William to speak.

William Arruda · New York 1.212.208.4693 (phone & fax)