"Big companies tap Arruda to lead charisma-boosting workshops. Starwood Hotels & Resorts recently hired him to speak to 300 execs. He has business from American Express, JPMorgan Chase and Microsoft. And when he isn't doling out doses of oomph, he is busy recruiting coaches [for his personal branding certification program]." - Suzanne Hoppough, Forbes Magazine
William Arruda has been featured in international print and broadcast media, including:
Advertising Age
AMA
American Way
BBC
Brandchannel
CareerBuilder
Discovery Channel
Cotidianul Media (Romania)
Elle
enRoute (Canada)
Entrepreneur Magazine
Forbes
Forbes
Fox News Live
Harvard Business Review
International Coach Federation
Marketing Profs
NECN
New York Times
NY1
Politico
PR News
Radio America
Strategies (France)
Time
Trends (Belgium)
Tribune Media
Veja (Brazil)
Wall Street Journal
William's book, Career Distinction:Stand Out by Building Your Brand, with coauthor Kirsten Dixson, is a careers bestseller and has been called the personal branding bible. It details William's three-step personal branding methodology, providing everything a career-minded professional needs to build an authentic and compelling brand.
"This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." - Wendy S. Enelow, Founder of the Career Management Alliance
Learn more about Career Distinction: Stand Out by Building Your Brand (J. Wiley)
