William Arruda is a branding expert, entrepreneur, author and public speaker. Here are some key facts about his career. William...
- Founded Reach, the global leader in personal branding, in 2001.
- Worked for over 20 years in branding and consulting at KPMG, Lotus and IBM before founding Reach.
- Developed a one-of-a kind program to certify coaches in his proven 1-2-3 Success! personal branding methodology and now has over 250 Reach-certified Strategists from New York to Kuala Lumpur.
- Created and launched the first and leading personal branding assessment, 360Reach, which has been used by nearly one million professionals and entrepreneurs. There is now a French version and plans for small business and Spanish versions.
- Is the coauthor of Career Distinction: Stand Out by Building Your Brand - a bestselling careers book published by J. Wiley & Sons.
- Designed the extremely popular and innovative Online ID Calculator which measures a person's personal brand on the Web.
- Is a popular public speaker who has delivered hundreds of motivational keynote presentations to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa.
- Is a sought-after spokesperson on branding and career success and has been profiled in Forbes, Time Magazine, Wall Street Journal, New York Times and Entrepeneur as well as in the international press (Veja - Brazil, Strategies - France, Metro - London); he has appeared on broadcast media including the BBC, Fox News Live and the Discovery Channel.
- Advises and coaches some of the world's top executives in Fortune 100 companies.
- Has a client list that reads like the pages of Fortune magazine. Adobe, American Express, British Telecom, Disney, IBM, JPMorgan, Microsoft, Morgan Stanley, Starwood Hotels, and Warner Bros are just some of his clients.
- Holds a Bachelor of Science in Electrical Engineering (he can't believe this either) and a Masters in Education.
- Travels regularly to every continent with his message of branding for professional success. He is a member of the American Airlines Two Million Miles Club.
- Splits his time among New York, Boston, Paris and London when he is not traveling for clients. He speaks English and French.
