William Arruda - Brand strategist. Speaker. Author.
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Clients & Testimonials

William works with some of the world's strongest brands and with up-and-coming brands, too. His client list includes:

  • Adobe
  • AMA
  • Critical Path
  • Disney
  • France- Amériques
  • IBM
  • Lotus
  • Microsoft
  • Ogilvy and Mather
  • Time Warner

"William is passionate about the role leaders play in engaging their teams and building strong brands. His fascinating and thought provoking presentation had participants on the edge of their seats during our CEO Leadership Forum in London."

- Zoe Arden, Managing Director, Golin/Harris

"William has a unique combination of coaching, marketing communications and branding skills which enables him to work with executives to define and develop highly differentiated personal brands. Working with him has been both fascinating for me and valuable to my business."

- Christophe Ginisty, Founder and Managing Director, Rumeur Publique, the French PR Agency of the Year, 2003

"William exudes energy and a fervent interest in branding. He provided our group with humorous insights and actionable advice on how to use the concepts of branding to help us succeed in our careers while providing greater value for Microsoft. His one-of-a-kind presentation was so valuable to our staff that we have already booked him for another keynote and two workshops."

- Tamara Pesic, Director, Speaker Series, Microsoft, Seattle

"We were very honored to receive William at France-Amériques. He is an outstanding professional, with extraordinary communicative energy and passion. He delivered one of the most powerful, insightful and thought-provoking presentations we have ever staged."

- Florence Brillouin, President, France-Amériques

"William's enthusiasm is infectious - but it is also tempered by practical tips on how to realise your goals. I came out feeling inspired and empowered. I am still on cloud 9."

- Gerri Peev, Participant


William Arruda · New York 1.212.208.4693 (phone & fax)

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