About William

"What makes you unique, makes you successful." - William Arruda

Dubbed the 'Personal Branding Guru' by the media and clients alike, William Arruda is a brand strategist, public speaker and author. William's twenty years' corporate branding experience and his enthusiasm for human potential intersect in his inspirational and engaging presentations focused on the human side of branding. A global speaker, William has addressed audiences of five to five thousand throughout the Americas, Europe and Asia.

William has appeared on BBC TV, the Discovery Channel and Radio America. He has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK), PR News and marketingprofs.

William is co-author of the upcoming book, Career Distinction. He is a member of the International Coach Federation and holds a Master's Degree in Education. A member of the American Airlines Million Miles Club, he spends his time traveling the world with his message of branding for business and personal success.

You can reach him at williamarruda@reachcc.com.

Read a personal message from William

William Arruda · New York 1.212.208.4693 (phone & fax)