"What makes you unique,
makes you successful."
- William Arruda
"Business gurus like William Arruda and Tom Peters teach their disciples how to market their unique abilities. Position yourself as a premium product (the Prada of product managers or dairy consultants), and premium opportunities and hefty paychecks follow."
- Susan Catto, Elle Magazine
A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is the founder and President of Reach, the global leader in personal branding. One of the most sought-after speakers on personal branding, social media and employee motivation, he has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa. William is an accomplished entrepreneur, author and executive coach, but first and foremost, he's a public speaker.
His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels are just a few in a long list of clients.
As a thought-leader, William is a spokesperson on personal branding, online identity and career management. He has appeared on BBC TV, the Discovery Channel, Fox News Live and Radio America and he's been featured in countless publications, including Forbes, Time Magazine, the Wall Street Journal and Entrepreneur. William's book, with coauthor Kirsten Dixson, Career Distinction, is a careers bestseller. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master's Degree in Education.
William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing.
- Read what his clients have to say
- Read a personal message from William
